"Magic Factory" Sem, Norway 2020 - Program

March 2018 a workshop on Biogas Branding took place in Stockholm. Companies came together to share experiences and discuss strategies for communicating biogas.

This workshop will build on the past workshop and the experience of its participants. What can you or your company do? Brainstorm with successful entrepreneurs and others, who are also looking for ideas.

Jan Rapp, MD
Biogasakademin

Sweden – a country of ten million biogas ambassadors. For a fast shift to more intelligent ways to produce energy and food, a decreased need for transportation of liquid fuels and less political tension in the world, decisionmakers need to see large scale, operational technical solutions. Sweden is the perfect place to learn about one such system: biogas.
We need to get better at telling how far we´ve come in biogas development!

Prof. Frank Scholwin
Institute for Biogas, Waste Management and Energy

As an international expert on biogas, Frank Scholwin has an established network of biogas professionals. 2019 he published „Communicating Biogas – A collection of ideas for promotion, marketing and branding“ in order to inspire new biogas campaigns. The booklet also contains a summary of the Biogas Branding workshop from March 2018.

Sponsor/Mentor
Company

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Thursday, June 25th, 2020

9:00
Welcome 

Prof. Frank Scholwin, Institute for Biogas, Waste Management and Energy, Germany

9:15
Biogas Branding – Part 1: Recap from 1st Workshop

Jan Rapp, MD, Biogasakademin, Sweden?

9:40
Short Presentations (maybe without power point) to introduce the participants with branding and marketing experience

Participants from ? Orange Gas, Gasum…

10:00
Small group discussion – Introductions and „How could biogas branding play a role in my company?“ with concluding discussion in the large group (depends on group size)

Facilitator: Anders Lindgren, Steneby Art School

12:00

Lunch Break

13:00
Tour of the Magic Factory

Group work on specific topics and questions

14:30

Break

14:45
Small group discussion – „How could biogas branding play a role in my company?“ continued discussion after the feedback from the morning and inspiration from the Magic Factory

Group work on specific topics and questions

18:00
Social program including dinner for all participants
 

Friday, March 26th, 2020

8:00
Presentations from the sponsors with the request that the presentations go into detail on specific campaigns/projects? 

Sponsors

10:00

Break

10:15
Finalisation of ideas

Group work

12:00

Lunch Break

13:00
How to get started after the ideas have been developed

Group work

14:30
Break
14:45
Summary and next steps
15:30
Final Remarks

Prof. Frank Scholwin and Jan Rapp

15:45
End